—— Supply chain reconstruction × design premium × policy dividend
- Market Trends: Wholesale Track Welcomes Three Major Reconstructions
Production Area Agglomeration: Resource Integration Accelerates, Cost Advantages Emphasize
Leisure Chair Industrial Belt: Zhejiang Zhenbu Town produces more than 5 million leisure chairs annually. By shutting down more than 50 “low-scattered” enterprises, it has integrated 9 regular enterprises into the industrial park, forming a complete industrial chain from wooden folding chairs to textilene fabrics, driving 1,200 farmers to work, and the average daily shipment volume reaches 15 vehicles (400-600 pieces per vehicle).
Tea Space Furniture Cluster: Wuxi Jiying Furniture relies on the Yangtze River Delta supply chain to open the market with original design tea tables and tea carts. Its new products such as “Qiankun Tea Cart” and “Fengji Tea Table” are on display and sold at the Home Expo, attracting more than a thousand buyers to stop at 58.
Design-driven wholesale premium: from “low price volume” to “scenario solution”
Jiying Furniture integrates oriental aesthetics into minimalist design. The tea table uses luxury stone + solid wood material collision. The wholesale price has increased by 30% and is still in short supply.
Data from the Shandong Foreign Trade Premium Shopping Festival shows that the wholesale order volume of leisure chairs with ergonomic design increased by 45% year-on-year, and the smart folding model became a hot product for outdoor scenes.
Channel Revolution: Online and Offline Integration Procurement
Direct procurement from exhibitions has become the mainstream: In 2025, the Cologne Furniture Fair (IMM Cologne) in Germany will gather 1,233 companies, 50% of which are international wholesalers, and L-shaped sofas and embedded smart coffee tables have become the focus.
Cross-border e-commerce explosion: Amazon’s furniture category will reach a scale of US$318.5 billion in 2025, and China’s Foshan industrial belt will reduce logistics costs by 35% through the “overseas warehouse + FBA” model.
Cost reconstruction: China’s supply chain advantages are highlighted
Foshan prices crush Europe and the United States: the wholesale price of solid wood coffee tables in Foshan is £150, and the retail price in the UK is £500+; fabric sofas in Foshan are £340, and the same quality models in Europe and the United States exceed £1,200, with a price difference of 72%.
Centralized procurement reduces costs: Chongzhou Home Furnishing reduced unit logistics costs by 40% through large-scale exports of 100 containers, and the overseas warehouse was placed in advance to shorten the delivery cycle to 30 days.
- Hot-selling product strategy: Coffee table & leisure chair European and American wholesale product selection matrix
(1) Coffee table category: scenario-based design determines premium
Price range (Shandong price) Technological breakthrough
Smart coffee table Price $200-$500 Functional advantages: touch screen interaction + APP interconnection
Outdoor folding coffee table Price $80-$150 Functional advantages: waterproof IPX4 level + anti-UV coating
Tea space set Price $300-$800 Functional advantages: luxury stone inlay craftsmanship
(2) Leisure chairs: ergonomics and material upgrades
Outdoor scenes: Textilene fabric chairs in Zhenbu Town, Zhejiang Province account for 70% of cross-border e-commerce exports. They are waterproof and UV-resistant, with a wholesale price of $25-$50/piece5.
Commercial scenes: Mid-back chairs with lumbar support (seat height 420mm±) account for more than 50% of hotel biddings, and high-density sponges (density ≥45kg/m³) have become the core parameter. Jiangsu procurement data shows that mid-back chairs (seat height 420mm±) account for more than 50% of bulk orders due to their adaptability to office/catering spaces.
Folding innovation: ergonomic curve + high-density sponge (density 37-45), such as Shandong furniture quoting ￥430/piece and still winning large orders from hotels. The global folding furniture market grew by 5.9% year-on-year, and the aluminum alloy frame + quick-release cloth cover design reduced the shipping volume by 50%
Innovative design: ergonomic curve + high-density sponge (density 37-45), such as Shandong furniture quoting ￥430/piece and still winning large orders from hotels.
- Channel transformation: four efficient paths for wholesale procurement
Direct procurement from leading exhibitions
Jinma Triumph Procurement Festival (May): covers 1,000 routes in 11 provinces, with an original design zone, and direct supply from source manufacturers such as Nankang solid wood coffee tables and Sichuan-style rattan chairs.
Shanghai Home Expo CIFF (September): 750,000 square meters of exhibition space brings together 6,000+ brands, with an “outdoor leisure equipment” zone, and one-click docking with ODM OEM factories.
Government endorsement platform
Shandong Foreign Trade Quality Products Shopping Festival: organize foreign trade companies such as Fengyang Furniture and Fanglin Aluminum to clear inventory, and the wholesale price of coffee table sets is as low as ￥600/set.
Digital centralized procurement platform
muyizhijia official website: bulk purchase of leisure chairs (starting from 30 pieces) with an average price of ￥350/piece including tax and freight, supporting drawing customization.
Industrial belt source inspection
Shandong Industrial Park: Provide OEM OEM + logistics dispatching services, and deliver 5,000 leisure chairs in 15 days.
- Policy dividends: cleverly use subsidies to expand profit margins
Require buyers to “post three items on the wall” (policy diagrams, prices, and supervision phone numbers), and compliant companies can receive running subsidies.
Environmental tax reduction: Use E1-grade panels and water-based paint products, and the procurement cost in some areas will be reduced by 8%.
Supply chain resilience × design premium × compliance efficiency = maximized wholesale profits
Tightly grasp the price leverage in Foshan: the price difference between solid wood coffee tables and leisure chairs exceeds 70%, and large-scale procurement dilutes logistics costs
Anchoring modular innovation: detachable structure reduces shipping costs, and L-shaped/U-shaped configurations meet the needs of small spaces
Compliance pre-positioning: EPR/GPSR certification cycle takes 90 days, and early layout avoids order losses
Action Guide: Get the “European and American Furniture Wholesale Compliance List” + TOP20 Foshan Factory Contact List immediately, and click to unlock the first round of exhibition schedules in 2025! 🔗
(Data source: Cologne Furniture Fair Official Report | Amazon Global Store Guide 3 | WiseGuy Combination Sofa Market Research)
https://muyizhijia.com/product-category/furniture/
![](Supply chain resilience × design premium × compliance efficiency = maximized wholesale profits Tightly grasp the price leverage in Foshan: the price difference between solid wood coffee tables and leisure chairs exceeds 70%, and large-scale procurement dilutes logistics costs Anchoring modular innovation: detachable structure reduces shipping costs, and L-shaped/U-shaped configurations meet the needs of small spaces Compliance pre-positioning: EPR/GPSR certification cycle takes 90 days, and early layout avoids order losses Action Guide: Get the "European and American Furniture Wholesale Compliance List" + TOP20 Foshan Factory Contact List immediately, and click to unlock the first round of exhibition schedules in 2025! 🔗 (Data source: Cologne Furniture Fair Official Report | Amazon Global Store Guide 3 | WiseGuy Combination Sofa Market Research) https://muyizhijia.com/product-category/furniture/)